Easy Peasy Bakes: Part I


Media outreach and digital-based consumer campaign to encourage homebaking in people who do not bake

To increase buy-in to the homebaking sector nabim conducted some consumer research to uncover barriers that prevent people from baking at home. Dominant themes were lack of time and fear of failure. A year-long media outreach and digital campaign started in January 2020.

It would be great if you could engage with the campaign via either company or individual social media accounts, please click on the icon below to visit the relevant EasyPeasyBakes page. Thank you.


Instagram: https://www.instagram.com/easypeasy.bakes

Twitter: https://twitter.com/easypeasybakes

Facebook: https://www.facebook.com/Easy-Peasy-Bakes-100823368071820/

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